improve your content

On this episode of The SEO Rapper Podcast, I’m talking about Content Marketing…more importantly, how to improve your content.  I have an article that was posted on the the Content Marketing Institute by Julia McCoy called 6 Things To Improve Your Content PerformanceI reviewed and highlighted what stood out to me. I also tried to summarize it, lyrically, which you’ll hear at the end of the podcast. 

This article was dope because she didn’t give basic content marketing information.  She gave the logic behind improving your content, with screenshots, examples, and everything. 

I usually deal with a range of businesses…from service providers like HVAC contractors and restaurants, to religious organizations and business consultants.  All of which generate content for different reasons.  I believe these tips are applicable to most industries.