I like to spend time scouring the web reading different marketing articles. That’s if I have time between school work, clients, and family. The posts that really stand out to me deserve some treatment. Of course I’ve commented, liked, shared and done those things, but what else? How about I summarize it for the following of people I have, and rap about it? Bang! Let’s get it!!
I came across an article called 10 Basic SEO Tips to Index + Rank Faster by Cyrus Shepherd. I found it on the Moz blog. Cyrus did a great job of highlighting some quick and easy must do’s, when launching new website content. I did my best to summarize it, and of course rap about it. Let me know your thoughts.
Video Transcription
Thank you for checking out the SEO Rapper podcast sponsored by MoSerious Marketing. I’m Chuck, The SEO Rapper, and this is the place where I try to impact the culture from a digital marketing perspective. Like I’m really trying to help small businesses and entrepreneurs, get quality marketing information that they can count on. And so we’ll discuss basic search engine optimization. I have an article from the Moz blog by Cyrus Shepherd. It’s called, 10 Basic SEO Tips Rank + Index Content Faster. And so it’s like, it’s a pretty dope article too. I reviewed it. I highlighted what stood out to me, what I think you could benefit from what we could learn from. And so, let’s get it.I really liked this article because it’s a good reminder, really just how to handle new web content. Like this is for people who already have a website. And you’ve published new content, right. And so now you need to get that content indexed, then ranked. And so this is how you want to treat that content. Once you publish it on your site, number one, he says, uh, URL inspection, right? Fetch and render. And so the Fetch and render do your inspection. You log into search console and, uh, you’ll see an option that says URL inspection. Right. So you put the URL to the new page of content that you created there. Right? And that, that literally just tells Google to index this content. Right. You also get a chance to preview it, right. How it looks on mobile, how on desktop and things like that in their view. Right. So you definitely want to do that. It used to be called fetch and render. Right. And they would fit you and then rendered it for you. So kind of the same process, but now they just changed their name to URL inspection. Number two was a site maps. Right. And so, so while you’re in Google search console, uh, submit your site map. Like I use Yoast, uh, when I’m building on WordPress. And so Yoast gives you the XML sitemap, right. You’ll get the URL, to the link to that actual site map. And so, so what he’s saying is take that link to the site map and submit it. Submit it in, in, in Google search console, submit it in, in Bing webmaster tools. And so that way the search engines know how many pages on your, on your site, uh, how your navigation is structured.
They’ll have all of the correct links and they can easily index your entire site. Uh, number three, number three is, uh, Google indexing API, right? The Google index and API. And so this is, uh, uh, for those who just may have a bunch of content, or maybe you, you just doing a lot of publishing, a lot of updates and you don’t want to necessarily log back and forth into search console. Every time you make an update, well, you, you, you set up the Google Index API, and so that way, every time your site updates. Um, we know that content can the automatically be submitted to the URL inspection and can get indexed. And so either way it go, you want to make sure that Google and Bing search engines are getting your content. That’s what these kinds of first three steps about is how to manually do it and how to automatically do it. Uh, Number four, a link from important pages. And so like usually when creating additional web pages, uh, the intent is for those other pages to rank, right? So let’s say, uh, you’re, you’re an AC repair company, right. And you have an AC replacement page or AC repair page, and that page is ranking. Right. But you want it to rank faster. So you’ll usually create like a supporting blog posts. Right. And then it’ll talk about maybe the benefits to having your AC repaired right by professionals sort of deal, whatever your blog post is, but it’s linking over to your main target page. Right. And so that’s what he means by links from important pages. In my case, uh, I’m going to see another example. I have an e-commerce site it’s called Men’s Fagrances. Right. And, uh, one of my popular categories is Creed Cologne. And so I’m thinking about writing a blog post. That’ll cover the newest fragrance that Creed just released. Right. And then obviously linked over to the main Creed, uh, cologne page, because that’s the page, that’s the important page that I’m trying to rank and that’s where the link connection should happen. And so he’s saying number four, build links, uh, from important pages. And not just that, I would also add in important pages that are relevant. Right. And that actually has good engagement. Like if the page is already getting good traffic, Um, it has, you know, the user behavior, like they spending time they’re engaging with it. Then that’s when you, the page you want to rank rank, you want to link from, right. So, so linked from pages that are important, that they have good engagement, number five, he says, uh, update old content. Right. And so, so how often does your service or your products change? Right. Like in, in my cologne business, I get new products all the time. And so sometimes it’s necessary to go in and. Update the older products, maybe they have a new packaging. Maybe they changed the name a little bit, whatever it is, you know, go in and make those updates and the same thing for, for a service provider.
Maybe you have a list of frequently asked questions, right? Update that, or about us page. Uh, update that, uh, well maybe you do just provide your services in a different way in a different fashion. Maybe you got a different set of products coming in, new hires, whenever changes or growth is happening at your company. Be sure to update the corresponding pages on your website, that’s just fresh new content. Um, and, and then you can update links and things like that while you’re in the process of doing it. So, so definitely update your old content. That’s a good way to keep your site, uh, fresh. Uh, number six, number six is share socially. Right? So the right, right. You want to make sure that you share access to the new web page that you created, like, like tweeted, posted, uh, LinkedIn Facebook. Uh, if you create a video about it kind of like this, like this podcast episode here, have a YouTube about it. The link to this will be in the YouTube description. Right. And so that way you can continuously share the link, uh, more importantly, make it, make it easy to share, right? You don’t want people to struggle to find it. And number six kind of leads to number seven. Right. It’s number seven is, is generate traffic to the URL. And so what he’s saying is in order to help it index and rank faster, then we need to kind of get some traffic going there. Now it’s kind of debatable on whether, whether paying for traffic is a signal, uh, that you know, that that traffic signal kind of helps ranking. Um, I believe indirectly it does. Right. If you pay this in traffic where this, uh, a boosted post from Facebook or, or Google ad words, click, right. I think that that if the site is designed well, the site gets clicks. It gets traffic, their traffic engages their traffic, spends time converts looks at multiple pages. Um, then that type of influence can affect ranking. I think so indirectly. Um, it’ll help. And more importantly, more importantly doing that will also show you where you need to make changes. So maybe your site’s not converting well, right? Maybe bounce rates, high, maybe people aren’t engaging with all of this content you’ve written, well boosting that post and paying to send some traffic there will help you quickly learn, right? The changes you need to make. What, what, what adjustments you need to tweak in order to help that page up perform better. So you definitely do want to generate traffic to the URL, uh, just to help it kind of index that rank faster. And so you can get feedback. I only care if it’s like referral traffic, paid traffic, organic traffic, social traffic, like, like just, just get traffic to your article. Uh, number eight. Well, which is another way to kind of get traffic to the URL. He says, uh, generate search clicks. Right? And so I was like, generate search clicks. Well, we’re trying to get the site indexed and ranked, so we can’t get search clicks. So how does he want us to generate search clicks? Right. But what he’s saying is this is kind of a way to, uh, to kind of gain the system. I only really want to say it that way.
That’s kind of what it is. So if you were to do like a Google search for. Your product or service, right? Uh, Creed cologne or whatever, whatever it is. And then whenever that, whenever you’re this thing came up in the search results, share that like, right, the linking to the search results page. And you probably want to do that with select people, but you tell them, click this link, then click on my listing. Right. And so they’ll essentially. Open up a search results page and then click on your listing, which is how you can actually get a click from search. Right? And so that’s another way to help Google index you faster. It’s not necessarily about, uh, gaming or whatnot, but it is about letting them know that this link is here and is, has value. And we would like it to be a ranked higher. So, so generate some search clicks, definitely. Uh, number nine, number nine, he says target query deserves freshness. If I target query deserves freshness. Okay. Cyrus, but, but what the hell is he saying? It’s created create a topic that’s that’s intended to be new, right. Create a topic. That’s um, That actually has some value, right? It’s nothing, nothing worse than reading outdated content when you’re trying to research something. Right. Um, uh, for example, maybe, maybe you’re covering sports, maybe you’re writing articles about fantasy football. And so you want to write a good article about, you know, the, the top, the top 15 wide receivers, right? Or do you want to write an article about the, uh, the top 15 round receivers in week 16? Right. So if you’re playing fantasy football, then, then the top wide receivers really don’t help you. But, but the top wide receivers in week 16 definitely helps you if it’s week 16 and you’re trying to get your article together. And so you’re trying to get your, your team together. And so, so when he says a freshness, that’s what he means when your query refreshes, whatever keywords you’re optimizing for, for this content, this page of content that you’re writing and make sure the topic. Actually unique, make sure it’s fresh. Make sure it’s something that people can actually use.
Number 10, uh, leverage the URL structure. This is one more thing about kind of website organization, right? He’s saying like your, your, your domain name.com/blog/post title, right? Whatever, whatever your URL, what your structure is make sure you take advantage of it, especially. And this is kind of goes without saying, right? Especially if you are, uh, been publishing a bunch of content in your blog category or whatever, you’re calling it, articles, news, media, whatever you’re calling. It probably has a bunch of posts already. And he’s saying usually those pages content is good. Those pages can can, rank. Those pages can, can actually have weight and value. And so take advantage of that. Leverage that. And he’s also saying, make sure that, uh, you know, you kind of followed the SEO basics. You’re you’re you’re you are using a search engine friendly URL, right. You’re not using some, a bunch of, you know, default characters or whatnot. So he wants to make sure that you URL structure. It’s friendly and, uh, and you’re definitely taking advantage of it. Right? And so that was the, I was 10 Basic SEO Tips to Index and Rank Faster, uh, found that on the Moz blog, shout out to Cyrus Shepherd and it was a dope article. And so, you know, that was the 15 minutes. Kind of explanation of it, but I did another, less than 2 minute version? I had to put some bars to it, check this out. I call it 10 SEO Tips.
10 SEO Tips Lyrics:
10 basic SEO tips, lets get it yall
Shout out to Cyrus Shepherd pulled this off the Moz blog
You want to get your new content indexed
Pay attention, follow these 10 steps
Login to search console, thats where you start at
Url inspection, submit the sitemap
Google has an API where you can do it too
When complete, steps 1-3 are through
Number 4, build links from the other pages
Preferably the ones ranking with the best engagement
Update your old content, thats number 5
Keep it fresh, keep it current, keep it live
Tweet it, post it, share it, be social
Thats number 6, the cheapest promotion
Steps 7 and 8 all about getting traffic
Don’t matter if its referrals, paid, or organic
Number 9, make sure you have a fresh topic
After all, who wants to read outdated content
Url structure important indeed
Confirm its search engine friendly and easy to read
Thats 10 basic seo tips to index
And help you rank faster so you can get clicks
If your site converts, then you got action
Give it a try and hit me back, The SEO Rapper
